BIG DAISHOWA Tooling Today 2023

Trek has been building bikes for almost 50 years. According to Trek, the Madone SLR (pictured) is one of the world’s most sophisticated road bikes.

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Bicycles are one of the oldest modes of transportation, but that doesn’t mean they haven’t evolved with the times. Having built bikes in Wisconsin since 1976, Trek Bicycle knows this evolution well. It has been on the front lines of the electric bike movement and other equipment advances like cycling lights, computers and sensors. Trek Bicycle, based in Waterloo, Wis., is a bicycle and cycling product manufacturer and distributor under the brand names Trek, Electra Bicycle Co., Bontrager, and Diamant Bikes. Trek bicycles are marketed through 1,700 independently owned bicycle shops across North America, subsidiaries in Europe, Asia, South Africa, as well as distributors in 90 countries worldwide. Every idea a Trek engineer has for a new technology or how to integrate it passes through the company’s Prototype Development Lab. It’s where things like frames and accessories are experimented with and

Cory Marty of Trek Bicycle and his team use MEGA MICRO chucks to machine lightweight and complex bike components.

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